Insight
Who's found
The Emotive X
Making the
unsaid said
What people feel shapes what they do, what they remember and how they choose. Yet most research still asks people to explain feelings they can't put into words.
We work with insight and brand teams on the briefs that need to go deep: audience understanding, positioning, messaging and behaviour change.
At the heart of our work is the Empathy Framework, an MRS award-winning model of behaviour built on the latest neuroscience. It reveals a hidden logic to emotion that explains choice in a way nothing else does.
Depth,
at speed
For low-stakes questions, quick tools work fine. For the questions that really matter, you need depth, and we deliver it at the speed the decision needs.
- 01Weeks of context, analysed in days.
- 02Deeper insight from fewer fieldwork sessions.
- 03More consistency, rigour and precision in finding insights.
- 04A new method for understanding motivations, behaviours and attitudes.
“We got back in 10 days what looked like the work of 10 weeks. The outputs were excellent and the direction so clear, logical and moving that the strategic position felt wholly defensible.”Jonathan Newton, JAA Media
Meet the founders
Nolan
A thirty-year career spanning Diageo, Coca-Cola, Unilever, TfL, EA, McDonald's and most global agency networks. Returned to research to build what the industry was missing: a codified model of how emotion drives behaviour.
Plastow
Founder of Source Nine Strategic Insights, winners of the MRS Award for Innovation of the Year for the Empathy Framework. Previously at the University of Exeter.
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